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I.C.P.

The Insane Cooler Project

 

Back in 2002, the first year of "Live at the Garden", I put together what was for the time, an incredible creation by mounting 8" lawn mower wheels onto my Coleman 48. Not only did this addition make it easier for me to haul around 75 lbs plus of food and beverage in the summer heat, it had a considerable "oooooh" factor associated with it. Everywhere I went, people would come over and ask where I had purchased such a thing, and it always made me proud to say - "I made it".

 
Well since then, a lot has changed. For starters, everybody now has a cooler with wheels on it. As it turns out, I was just slightly ahead of the curve on that one. And why not... it's a great idea. But as a result, the once prevalent"oooooh" factor my cooler commanded was tarnished.
 
In fact, at some point during the 2007 concert series I felt as if my cooler had gone from "Hey, look at that!" to "Hey, check out what that redneck made! He must be too cheap to buy a real cooler with wheels so he just slapped on some wheels the busted busted Lawn-Boy that must live on front lawn under the Camero he has up on cinder blocks."
 
So it was with that in mind that I decided to do something. Something so over-the-top that there was no way anybody could match it. Something completely ridiculous, yet incredibly functional. Something that would command attention, yet be above any jeers (excluding jealousy). Something that would once again make people ask where I purchased such a thing. And most of all, something that I could once again proudly say - "I made it."
 
With that, I present to you the I.C.P. aka The Insane Cooler Project. It is the product of two months of part shopping, nine different stores, and 45 nights of assembly. Enjoy, and I look forward to seeing you at the next Live at the Garden. Just follow the noise made from my XM Satellite Radio. I'll be the one with the most awesome cooler ever assembled declaring myself "THE WINNER!"
 
Click here for a WMV video of the maiden voyage of the cooler
Click here for Bud Light's radio ad about my cooler
 
before
after
 
Be sure to check back later this summer for images of initial reactions to the I.C.P. after "Live at the Garden" kicks off June 7th. WINNER!
 
 
rvining RVPR Rank Location Staff Page Has Photo - 4/29/2008 3:13:37 PM
BEHOLD! I release to my latest 'incredible creation' in the form of the I.C.P. - WINNER!
kristen RVPR Rank Location Has Photo - 4/29/2008 9:37:30 PM
It jams!
evining Location Has Photo - 4/30/2008 9:06:23 AM
amazing!!! oddly, it somehow doesn't strike me as tacky at all. very well done, I must see it! It looks like the richard version of C3PO. I like how the speakers and cd player and other tuning devices are arranged. From a distance It may appear you put serious wheels on a serious boom box. The white wheels and elevation factor are a nice touch. My only question is: where does your water pressure for the sink come from. I can't get over it this thing is really awsome!!! It looks like something you would see at a car or boat expo.

rvining RVPR Rank Location Staff Page Has Photo - 4/30/2008 2:31:48 PM
the original design called for just making the thing completely pimped out. curb feelers, disco balls, neon under lighting, spinners, etc. But as the overall cost estimates went up, I decided to make it look more like a finished product rather than a ghetto-rod. I really do think people will think that I bought the thing. It has that sort of look to it.
aj RVPR Rank Location Has Photo - 4/30/2008 9:52:48 PM
i want a personal tour of this boat!
rvining RVPR Rank Location Staff Page Has Photo - 5/1/2008 10:19:16 AM
talk somebody out of their LAG tickets. OR, I was considering taking the thing to the Sunset Symphony at the end of Memphis in May. It might be more well appreciated there anyway.
kgarrett Location Has Photo - 5/1/2008 1:46:42 PM
We want to buy in on a table at LAtG. Anyone else wanna join us, we could get ringside seats for the debut.
aj RVPR Rank Location Has Photo - 5/2/2008 7:34:03 AM
i can't wait to here folks' comments on this thing at L@TG
aj RVPR Rank Location Has Photo - 5/5/2008 4:49:50 PM
when can i come see?

rvining RVPR Rank Location Staff Page Has Photo - 6/9/2008 9:34:59 AM
well the debut went well and I got the reaction I wanted. everybody wanted to know where I bought it, and it was the best feeling in the world to say 'i made it'. WINNAR!
rvining RVPR Rank Location Staff Page Has Photo - 6/27/2008 11:05:52 AM
Hey look! Bud Light made one of those 'Real Men of Genius' radio spots about my cooler. Check it out (scroll down).
Gina RVPR Rank Location Has Photo - 7/4/2008 1:56:35 PM
Wow. Nice upgrade.
 

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